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Teams Survive. Tribes Thrive.

Tribe Certified. 

A twelve week world class program teaching your people how to infuse human connection into everything they do.

Tribes talk about what matters.

Colleagues, customers and clients are all members of your team, and when you make them part of your tribe, everything becomes possible! 

Working remote?

We've got those connections covered!

Organizations that equip their people with the ability to connect on a personal level through the exchange of fascinating ideas, heartwarming stories and cultural perspectives reach targets beyond imagination. 


Why get Tribe Certified?



70% of people say deeper relationships with colleagues was the most important factor to a happy work life.


Research of over 700 buyers representing $3.1 billion in annual B2B purchases across multiple industries found that sales winners make strong personal connections at more than double the rate of second-place finishers.


Organizations with more human connection are 5.4 times more likely to be agile, 3.2 times more likely to have satisfied customers, and 2.3 times more likely to have engaged employees.


76% of B2B buyers said that their decision to purchase from a vendor was based on trust built within their working relationship.


58% of employees would choose meaningful relationships at work over higher paying positions somewhere else.


Studies show that when maximized, meaningful relationships at work can lead to 21% greater profits. 


A sense of belonging leads to a 56% increase in job performance, a 50% reduction in turnover risk and a 75% decrease in sick days.


Organizations that create an inclusive space for employees from a diverse background to connect, improve group performance by up to 30%


73% of customers believe their personal connection to the seller plays a vital role in purchasing decisions.


In our personal lives, meaningful social relationships decrease blood pressure, lower stress, improve mental health and significantly lower a person’s risk of disease.

Can people working remotely really connect?  Of course they can!


How it works.

Phase 1


With over twenty-five years of experience helping people build meaningful relationships, we know the questions to ask that will help us discover the areas where connection can improve.  A direct link will be sent to the participants taking them to a survey that will offer a comprehensive view of how people feel about the strength of their current professional and personal connections.  


Once completed, the results of the survey will be analyzed to identify the exciting opportunities available to build the bonds that impact your bottom line.  A soft copy of the findings will be sent to your leadership team, followed by a video meeting with communication expert, Stuart Knight to discuss how the results will be implemented into the overall program.

Phase 2


Stuart Knight, founder of Tribe Certified, will kick off the launch of this program with a keynote (either live or virtual) for all employees involved in the program.  Having worked with everyone from CEO’s of Fortune 500 companies, Oscar Award Winners, Sales Leaders, Entrepreneurs, Government Officials to Front Line Staff, he understands what it takes to build relationships with people of every background.  With experience speaking to audiences from across Australia, India, Europe and throughout North America, Stuart will share the common thread within humanity that when harnessed, establishes a culture of meaningful connection for all.


During this customized launch of the Tribe Certified Program, Stuart will engage your entire group in a high energy, thought provoking and hilarious presentation that will act as an exciting "wake up call" to the role meaningful connections play in their lives.  By addressing both their professional and personal relationships, Stuart will lift the veil and open their eyes to the incredible changes they will experience individually and organizationally when they open up to deeper connections.  Even those who do not normally embrace change will be motivated to get on board. He’s spoken to over one million people worldwide, so you are in good hands!

Phase 3 


As with all exciting new initiatives, people want to know their leaders are fully on board, and are willing to walk the walk.  The Tribe Certified Program helps you do just that by giving one of your leaders the opportunity to engage in a deeper conversation with Stuart Knight in the Get Real Challenge. It’s their chance to demonstrate their belief in the importance of connecting authentically, so that other participants are given the confidence to do the same.  This conversation will be pre-recorded before the keynote launch, and then shared within days of that presentation to keep people pumped up as they head into the online course. 

To learn more about the Get Real Challenge, click HERE.

Phase 4


Before the benefits are felt as a whole, let’s make sure each individual is equipped with the skills to create the kinds of relationships that build tribes from the ground up. Over the next eight weeks, the Tribe Certified Program will ensure that happens by giving each individual private access to an online course that teaches them step by step how to do it.


Each week, participants will receive a short video lesson (between 20-35 mins) providing new communication skills that will help them build tribal connections in both their professional and personal lives.  Each video is supported with multimedia, motion graphics and quick cuts that are fun, interactive, entertaining and bound to keep the viewer engaged.  At the end of each lesson, participants are given easy to implement exercises that let them immediately put their new skills into practice throughout their workday without interfering with daily obligations.  


Whether it’s at the beginning of a meeting, on the phone with a client or during the family dinner, these exercises help participants up their game, while working seamlessly into the conversations they are already having.  With each passing week, their friendly chats will become fascinating interactions, and slowly but surely, they will build a tribe that can't be beaten.


Takeaways from the 8-week course:

Phase 5


Don't worry, now that the heavy lifting is done, we've got your back both professionally and personally to make sure the learning continues indefinitely!  Simply put, the Tribe Certified program is designed to support the participants throughout their entire tenure with your organization.  We are forever in your corner!


At this point in the program, participants are aware of the crucial role meaningful connections play in their lives, have been inspired by watching their leaders go first, and are now fully trained with the skills to build tribal relationships. Now it’s time to unlock twenty-two password protected, robust resources that will seamlessly integrate the lessons they have learned into all facets of their lives.

Check It Out!

A sneak peek at some of the professional resources you get when you become Tribe Certified.


In Person and Virtual Meetings

A meeting is a moment in time where a group of people gather to discuss ideas, and then make decisions that will benefit the larger community.  For centuries, this is exactly what tribes did, but with much greater cohesion than modern teams do today.  By incorporating the art of listening, storytelling and creating space for others, we will show your group how to transform in-person and virtual meetings into meaningful connection points tribes celebrated centuries ago.

Greetings and Goodbuys

Believe it or not, most people miss the chance to connect when simply saying hello and goodbye.  For thousands of years, tribes understood the importance of greeting and leaving each other in ways that made them feel honoured and acknowledged.  You can achieve the same feeling at work with a few small changes, and we will teach you how to do it!

New job
Business Video Call

Superstar Salespeople

For salespeople getting Tribe Certified, we have some nifty tricks and tips up our sleeve you probably haven't considered.  As you know, the research is clear that people buy from those they respect, admire, value and like, but it's pretty hard to get there without some meaningful conversation.


Unlocking this resource offers those working in sales new and exciting ways to connect with customers that build bonds they simply won't have with the competition!

Performance Reviews

Performance reviews should be one of the most valuable and rewarding experiences in an employee's journey to success.  It’s about reflection, insight and an opportunity for growth.  Human connection, and an employee's ability to build meaningful relationships, should not only be evaluated and taught during a performance review, it should also happen right there on the spot. 


This resource unlocks various ways to assess efforts made  by the employee to connect with others, how to give feedback and approaches to take that will have them leaving feeling seen.

Business People Mingling

Tribe Building Events

Human connection rarely happens by itself, and must be consciously curated.  Gathering your group in the boardroom to sing happy birthday to a colleague, or heading out to a bowling night during the holidays helps you build a team, but it doesn't build a tribe.


Conversely, organizations who consistently bring people together face to face, and virtually throughout the year with the clear intention of building stronger bonds know exactly what we're talking about.  This resource provides your organization with a tested infrastructure that is easy to follow, and will ensure relationships remain tribal throughout the year.

Company Meetings and Conferences

We've worked with thousands of clients over the past thirty years, and are always baffled at the number of organizations who say they want attendees to connect in a meaningful way, and then fall short of that mark. 


They encourage people to network at the cocktail reception, they ask attendees to participate in icebreakers, or they take the group golfing.  And by the end of the conference, the delegates of the event are no more connected than they were when they first arrived. Unlocking this resource will ensure this never happens again. 


The first tool you will receive to create tribal connections at your conference is our trademarked “Human Hot Spot” QR code.  Like a wifi hotspot, you can place this QR code throughout your event for attendees to scan to access specific questions that ignite powerful conversations and connections.  As well, you will receive instructions on how to seamlessly incorporate meaningful dialogue into your event, all the way down to a script for your emcee to use that ensures all attendees are excited to participate.

Business People Applauding

Other professional resources that will be unlocked to ignite connections at work include...

  • Bringing belonging to onboarding

  • Conversation clubs at work

  • Storytelling events

  • Human trivia

  • Silo jumping

  • Passion projects

  • Off sight human connection events

  • And more!

A sneak peek at some of the personal resources you get when you become Tribe Certified.

Unlike other training

modules that focus on helping people grow only at work, the Tribe Certified Program goes one step further by also shaping people’s personal relationships too!  We know you get it because those connections lead to greater physical and mental health, while ensuring happy people

show up to work!

Family Moments

Family Fun Time

Between making lunches, picking up the kids from school, soccer practice and more, families in modern day society are busier than ever.  Sadly, it’s human connection that gets sacrificed along the way, which research shows is the number one factor to the breakdown of the family unit.  Even families with grown children miss asking the kinds of questions that would allow them to develop deeper bonds at the Thanksgiving dinner table.  


Whether it’s sitting around the campfire, during a visit with the grandparents or while driving your kids to their first day of university, participants of the Tribe Certified Program will have access to better conversations through the Family Fun Time resource.  It poses questions that have been psychologically proven to bring families closer together than ever before.

Date Night

Let’s face it, intimate partnerships take work to thrive, and any expert will tell you the number one factor for success is communication.  In the beginning, the connection between couples is palpable as they enjoy asking each other life’s most interesting questions.  Unfortunately, years later too many relationships no longer invest in this type of exchange, while opting to focus on more “pragmatic” discussions.  


The emotional, psychological, spiritual and intellectual connection between intimate partners depends upon the effort two people make to create powerful and meaningful conversations.  With questions like, “What do I do to make you feel most loved”, or “Of all our accomplishments as a couple, which one are you most proud of”, the Date Night resource will help your employees build a relationship that stands the test of time.

Big Hug

No Regrets

When a loved one passes, what we miss the most are the moments of connection.  And for many of us, we are left with unanswered questions that we wish we had asked. 


For that reason, we created the No Regrets experience, to facilitate the most important conversations life has to offer now, before the eventual day where we no longer can.  By creating Human Hot Spots, and using QR technology, we give those living in palliative care, hospices or with an aging loved one access to on the spot questions that create intimate moments of laughter, reflection, love and connection. 


Whether it’s amongst friends at a retirement home, between a nurse and patient in a healthcare facility, or while a father and son share a beer at the end of the dock, this experience gives people the conversation they yearn for, while providing profound mental and physical benefits.


It’s an investment in life.  Now and forever.

Other personal resources we provide include...

  • Connections with your kids

  • Community connections

  • Connection clubs

  • And more!

  • How do I grow my club?
    For people with limited networks, we give you the tools and strategies to expand the size of your Connection Club.
  • What's the time commitment?
    Once your Connection Club is established, the time commitment is one monthly meeting, lasting 1-2 hours (depending on time constraints), at a time agreed upon by your group.
  • Where does the club meet?
    While we encourage you to meet in person, it's totally cool to do this virtually too. All that really matters is that you are bringing people together to grow, learn and expand. For that, let us just say thanks for being you!
  • How do I promote this to others?
    When you start inviting members to your club we will make you look like a pro by providing you with slick marketing materials to send out.
  • What should the group size be?
    Your Connection Club can be as big or small as you would like it to be.
  • What if I am an introvert?
    You do not have to be extroverted, outgoing or a "Type A" personality to lead your own Connection Club. You only have to believe that meaningful human relationships are important.
  • What about introverts in our organization taking the course?
    The content within the Tribe Certified Program has been presented live all around the world. Yes, the extroverts love it just as much as the extraverts! And we get an extra warm and fuzzy feeling when they tell us how much it changed their lives!
  • Is the course smart phone, iPad, and desktop compatible?
    Absolutely! The Tribe Certified content can be consumed however you want, wherever you want.
  • Can people take the course at their own pace or is it scheduled?
    Everyone will begin the course together, and each individual is then encouraged to watch the video and complete the exercises within the period of one week. However, yes people can take this course at their own pace, but are asked to do their best to not fall behind.
  • Will we have the course access for life?
    All employees will be able to login for as long as they are with the organization.
  • What technical skills and requirements do I need to take the course?
    As long as your device allows you to watch videos and download PDF exercises, you're good to go!
  • What is the communication process like between HCG and our company throughout the duration of the course?
    From the very beginning our communication is clear, concise and to the point. Using slick design, motion graphics and an array of multimedia tools, our communication is fun, engaging and easy to navigate. Each week, during the three month program, participants will receive messages directly to their inbox with simple to follow instructions that seamlessly guide them through the program step by step.
  • How does the course break down? Is it all video based? Are there audio recordings too? Do participants have a lot of reading to do? What do the exercises look like?
    At The Human Connection Group, we are fully aware that we live in a world where people expect to consume their content in a format that is engaging, entertaining and fun. That's why the Tribe Certified Program is offered through a series of short videos that use motion graphics to keep the viewers attention from the beginning to the end. Each video is followed up with easy to digest exercises that work seamlessly into a person's day, and do not require the participant to add extra time to what they are already doing. We don't see it as homework, but rather look upon it as an opportunity to up their game in the conversations they are already having.
  • What kind of support is available throughout the course?
    When you need us, we're here for you. We operate out of NYC, which puts us in the Eastern Time Zone, so if you have a question drop us an email, or give us a call and a member of our team will get back to you almost immediately. At most, you'll never wait more than 24 hours for an answer to your question.
  • How much of my time will I have to dedicate per week on the course?
    We know that you are busy, which is why the course content is offered in snack bites that are quick and easy to consume. Each weekly video is about 20-35 minutes in length, and the corresponding exercises are meant to enhance the conversations you are already having, so there isn't any extra time added to your day/week.
  • How many people will be attending?
    This is an intimate event and therefore space is limited.
  • Can I share accommodations with other attendees to save money?
    Yes you can. When registering for this event, you will be asked about your interest in sharing accommodation with others. We will be making introductions between those who want to save a little cash.
  • Can I get there by transit?
    Absolutely. The venue will be easily accessible by transit.
  • Is there accommodations close by?
    It's NYC! There will be accommodation within a stones throw of all directions of the venue. All attendees will be given a list of affordable options close by.
  • Do I get personal time?
    Yes, you absolutely get personal time. Activities taking place outside of the conference are optional.
  • Where in NYC is this taking place?
    The venue will be located within central Manhattan, and will be chosen based on the amount of space required by the cut off date for registration. We have tentative holds on multiple locations, and will be choosing our final venue based on numbers after registration closes.
  • What is the food like?
    We are proud to be serving high quality healthy dishes for lunch and when appetizers are offered at extra curricular events. Vegetarian options will also be provided.
  • Will there be WIFI available on site?
    You will have access to wifi throughout the event.
  • Do I have to have a COVID vaccine?
    In conjunction with state laws, you are not required to be vaccinated against Covid to attend this event.
  • Do I have to be vaccinated to enter the United States from other countries?
    Depending on where you are coming from we encourage you to check the rules of entry closer to the time of travel.
  • What are some sample topics for discussions?
    Like all powerful conversations, Stuart will follow the road wherever it goes. However, we care about the topics that help you go deeper and gain greater clarity on the most important aspects of life. Whether that be family, friendship, intimate relationships, adventure, career, health and wellness, etc. you will gain insight on topics that are most important to you at that time in your life.
  • Can I explore New York City during the conference?
    Heck ya! The organizers of this event live in NYC and will be offering attendees a list of cool things to do from the cheesy touristy stuff to the gems that only New Yorkers know about!

"Be brave enough to start a conversation that matters."
                                                                                                                            ~ Margaret Wheatley

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